Ask five different web marketers to list their top [tag-tec]web marketing[/tag-tec] strategies and you’ll probably get five different answers. That’s okay, because there are lots of different ways to skin a cat. With that said, here are my three favorite web site marketing strategies.
1) Choose a [tag-tec]blog[/tag-tec] or other [tag-tec]Content Management System[/tag-tec] ([tag-tec]CMS[/tag-tec]) over old fashioned static html pages. Blogs especially have a big advantage as they are inherently well organized and search engine friendly. Also with a CMS global changes and updates are usually accomplished by making a change to a single file —In the not so good old days, I can remember putting up marketing materials on every page of my site(s) – individually, only to have to go back and remove them all a few days later when the offer had changed 🙁 .
Another reason to choose a blog is that it removes most of the design issues that arise when building a site. With a blog/CMS you often only need to select a particular “skin” for your site, then customize it with a single unique header graphic and you’re done. Remember, it’s all about the content – people really aren’t that impressed with fancy site design anymore. Today web users want the meat and potatoes, not the piece of parsley on the side of the plate.
2) Build a focused, content rich web site not a collection of banners. Newbie’s often start out signing up for every [tag-tec]affiliate program[/tag-tec] they can find. Then, they just start adding pages and pages of banners to their sites (this never really worked, and now that the internet is starting to mature a little – it’s absolutely useless). Remember, people use the internet to find information. They want to find out about everything from the latest celebrity news to the latest science breakthroughs. To succeed, you need to find a niche and become the [tag-tec]authority site[/tag-tec] for that niche. This sounds pretty simple right? Well it is and it isn’t – it’s not rocket science, but it does require a few things; good old fashioned work, time and a lot of patience.
So how do you go about building an authority site? You do that by frequently adding fresh content to your site. Content can be articles, videos, podcasts, user forums or just about anything else you can think of. Just make sure it’s accurate, relevant and interesting. You can either create the content yourself or have some or all of it ghostwritten. Consistency is the key.
3) Build a list – There’s an old web marketing adage (well I really don’t know if it’s old or not, but I have seen it in a few different places 😉 ) that goes something like — A guru without a list is not a guru at all! That’s because there is nothing as powerful as face to face salesmanship –car salesmen know this, that’s how they get us to add all those expensive options that we really don’t need.
Anyway, promoting to a list is about as close to face to face selling as you can get on a global scale. You can personalize your messages; you can speak to your prospects like the individuals that they are, and you can really build a two way communication with your list. It’s all in how you manage it, treat your list well, treat it as the collection of individuals that actually make up the list and you’ll be rewarded with a loyal group of readers who will listen to what you have to say.
Well, that’s my [tag-tec]Marketing Strategy[/tag-tec] for any new niche I want to target. Once I have this foundation in place, I know I’m well on my way to having a successful website. These basic issues allow me to build my credibility with the surfers who visit my site.
In a nutshell here’s how these three elements work together:
1) Using a blog/CMS gives me a straight-forward, platform that I can quickly modify as necessary.
2) Thinking in terms of building an “Authority Site” as opposed to a website, keeps me focused on what is important to my niche.
3) Having a list of people who are interested in my niche allow me to get to a more personal level with them. I’m not just some guy who’s trying to sell them something; instead I’m trusted because I have a personal relationship with them.
Very Powerful Stuff!
Here’s some related resources: