Hey, I’m all for automating and I love buying the latest and greatest tool that comes along. But, the new SpeedPPC tool just looks a bit too spammy to me… Now, I’ve been down that road before. I made some nice cash really quickly a few years back with Traffic Equalizer. It’s fun but it never lasts.
So what is SpeedPPC?
Well it’s a bit of software that automates the process of building your PPC campaigns AND the landing pages that those campaigns link to. If you watched the video on their site, you’ll know that they can generate literally thousands of keywords, create the Adwords campaigns and the targeted landing pages in like ten minutes. It’s definitely impressive.
But you know what – “It ain’t gonna last”. Google can spot those spammy landing pages in a minute. Mark my words in a few months this product will be gone. Oh sure, a few real savvy marketers will make a ton of scratch over the next few weeks. But most of us simply won’t have the fortitude it takes to watch as our PPC expenditure skyrockets.
So what should you be doing?
Sit tight and stick to your plan! You do have one right? You’re not just waiting around for the next cool piece of spammy software to be developed right? I hope not, a real business, whether it’s online or brick and mortar requires thinking, planning and work. Not just dumping thousands and thousands of keywords into a PPC somewhere and hoping for the best!