Membership sites are huge now. Guru’s everywhere are pushing them, offering services for them, there’s some major buzz going on right now. Anyway, we internet marketers think we’re pretty savvy and that we know all the cool ways to make a buck, but here’s something that probably [tag-tec]Mike Filsaime[/tag-tec] never even thought of.
I call it the ultimate membership site. Here’s what you do.
1) Promise to help someone when they need help.
2) Charge them a monthly fee for this service
3) Keep charging them this fee, as long as they don’t bother you at all or ask for any help.
4) Lastly and here’s the important part… When it seems like they may need help in the near future —drop them, just say that you’re worried that helping them may cost you more money then you want to spend.
Do you think this business plan would work?
Well guess what some of the biggest companies’ in the world follow this exact business plan. They’re called [tag-tec]insurance companies[/tag-tec]. And right now, insurance companies are dropping customers like flies, simply because they live in an area that may get hit with a hurricane in the future. Some of these customers have been with their respective insurance companies for years and may have never even filed a claim. Yet, the companies can legally drop them simply because they MAY one day file a claim.
Now …and here’s the really cool part. These same insurance companies have been able to get rate hikes by …and listen closely here… by claiming that they need more money to pay the claims of the people who live in areas that …MAY… get hit by a hurricane. Now, remember, these are the same people from step four of the business plan above, the ones that are being dropped because they live in areas that …MAY… get hit by a hurricane.
Oh… and this is all perfectly legal!