This is really amazing! [tag-tec]Internet start-up[/tag-tec] SeniorsGrandCentral.com launched in September of 2006 with initial funding of $300.00. Today (Five Months Later!) they are successfully competing with a $10 Million dollar rival.
The new [tag-tec]Internet Community[/tag-tec] is geared toward ages 50 and up and has a member base spanning over 34 countries.
How did they do it?
They simply address the needs of their target market! They help their visitors learn about and use technology. They speak to their users in natural language not using techy jargon and buzz words. Here’s a quote from their site:
Connect to other people, Learn from a variety of means, and Explore all things set before us.
During our years we sometimes lose the ability to easily Connect. Many times Learning the things we’d like to isn’t readily available or easy to access. Exploration of our world, our potential, and our imagination has not always been available to each of us…
We’re here to change that.”
Have a look at this inspiring site, even if you’re under Fifty! SeniorsGrandCentral.com
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