One thing that really burns me up is those affiliate programs that insist on manually approving new affiliates. Lately I’ve been reshuffling a few of my older affiliate sites and I’ve attempted to add some new affiliate links to them. I seem to keep running into these programs that make me wait before I can add their links.

Frankly, if you interrupt me with something stupid like a manual approval process, the odds are I won’t ever add your links to my site.

Commission Junction programs are great for this. I’d say that the majority of the CJ programs manually approve new affiliates. What’s the purpose really?

Here’s the way I see it. I’m the affiliate; I’m taking all the risk. I don’t want some affiliate manager, micro-managing my business. It’s not the place of an affiliate manager to judge whether or not my site is worthy of their links. I want the companies I send my traffic to worrying about their own sites and how efficiently they handle the traffic I send them.

The bottom line is, if I’m sending you traffic and it’s not converting – I’ll stop sending you traffic. It doesn’t matter whether you auto-approved me or you painstakingly visited every page on my site before you gave me the go-ahead. The bottom line is MY bottom line!

Posted by David Olsen - Owner/Editor

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