Web Marketing Tips
Here’s a quick 3 minute video with Michel Fortin where he give a few quick tips on web marketing and copy writing. Have a look.
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New Free Ecommerce Video Series
Here’s a free video series I just found out about. Ecommerce Video Series, the series is geared toward ecommerce marketers, but there’s lots of good information for us Affiliate Marketers also. Plus of course, it’s free. Check It Out!
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Affiliate Marketing – Five tactics for getting the most out of your traffic
Filed under: Affiliate Marketing, Getting Started, News
Affiliate marketing is tough, there’s no denying it. Especially if you’re just starting out; you first have to build your website, then, you have to get traffic to it (that’s a whole different can of worms). Finally, after weeks or probably months, you start getting a steady stream of visitors to your site. Now, it’s time to start selling to them.
Yes, I know, “selling to them” is an ugly term, but let’s face it –it’s what we’re here for. Whether you’re trying to build a business that will allow you to quit your day job or simply trying to make a few extra bucks – affiliate marketing (promoting other peoples products and services) is the quickest way to get started. Here are five ideas to help you start earning those commission checks:
1) Become an authority – Whatever your niche is, regardless of how large or how small it is – visitors come to your site with the assumption that you know what you’re talking about –you have the upper hand, don’t disappoint them. Give your visitors good, original content, keep your site fresh, report about what’s going on in your niche and your visitors will come back to your site again and again – this is called authority site building and it’s one of the most powerful techniques for building web success.
2) Know what you’re selling – Don’t sign up for every affiliate program you see and fill your site with every banner and every offer you can find. This is counter productive and goes against the authority site building process described above. Sites like this (often called banner farms) have been around since affiliate programs began and they’ve NEVER sold anything! If you’re an authority within your niche, then you really ought to have first hand experience with the products and services you’re recommending. Banners won’t sell to your audience, thoughtful (warts and all) reviews will.
3) Don’t sell it PREsell it – As affiliate marketers, it’s NOT our job to sell. We’re in the business of recommending products and services and sending interested visitors to their sales pages. This is called Preselling, it’s the process of warming your visitors up to an affiliate product (For more information, read Ken Envoy’s free ebook “Make Your Content PREsell”). Let the affiliate programs landing page do the high-pressure selling, you’re just recommending a product you like to your visitor.
4) Always include a call to action – This is a very subtle technique and one that is often overlooked; you need to tell your visitors what you want them to do. If you want them to fill out a form and hit submit – tell them! If you want them to go to the sales page for a particular product –tell them! It sounds pretty simple but it is a basic selling technique that is often the difference between being a good salesman and a great one. Here’s a few call to actions to give you a better idea of what they are: “Click here to learn more” or “Check out their website now”
5) Be Patient, don’t quit or get discouraged – This is the big one. Only a fraction of the visitors you send to the sales page ever buy and of the few that actually do buy, most will NOT buy on their first click through, it can be days even weeks or months before today’s visitor, actually hits that buy button and plunks down their credit card number. In other words, even if you do everything right the odds are you won’t see your first sale for at least a month after you start getting traffic to your site. You have to just keep plugging away; you never know when success is just around the next corner.
In conclusion, the five ideas above are by no means the only things you’ll need to concentrate on to make your site successful, but in my view they are up there very near the top of the list. Re-read this list whenever you start to get discouraged! Oh and pay special attention to number five – if you can fully digest that one, you’re well on your way to being successful.
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Internet Marketing WAHT
Filed under: Affiliate Marketing, Getting Started
I’ve been an Internet marketer for over eight years, I’ve been working from home for the last six years. It’s great, I’ve been a stay at home dad for my sons entire life. That doesn’t mean it’s all wonderful. Working at home has its share of challanges. Here’s some of the most important Work At Home Topics (WAHT) I’ve dealt with.
My son is older now and started kindergarten this year, so he is out of the house for about seven hours a day during the week. This is nice, as it obviously gives me the opportunity to get work done without the pitter patter of little feet (not to mention, the crash clang of his soccer ball against the wall or the tug-tug of “daddy please come play with me”). Anyway, over the last six years I’ve had to develop some strategies for getting things done. Here’s a few of my favorite:
Set yourself up to succeed
I used to get frustrated with all the interruptions as soon as I started to work. So what did I do? I realized that there are 24 hours in a day and that even though I was used to working 9 to 5 in my old job, I could make my own hours now that I’m working from home –let’s face it, most of my job as an Internet Marketer is solitary work that can be done at any time. So, I decided to give my son as much of my time as I could, and did my work during his “down time”. This allowed me to really bond with my son in a way that most men don’t get to. When he was napping or in bed for the night, I did my work.
Use a notebook computer and go wireless
When my son was about three years old, we decided to take a family vacation to Florida. To that point I used strictly desktop computers, however since I knew we would be away for over two weeks, I decided to take the plunge and purchase a portable computer that I could take with me so I could at least keep up with things while we were away. Well, I’ve been using notebook computers ever since (I’m on my second one now). Combine the portability of a notebook computer with the convenience of a wireless network and I can work from any room in the house. Also, at times when I just have to get something done at a “noisy time” in the house, I can simply pack up and go work at my local Starbucks –most now offer wireless access.
Get organized to Keep Focused
When you’re self-employed you face the challenge of having too much freedom. It’s very easy to get lazy and put unpleasant tasks off even though you know they’re important. I find that working from a priority list helps me get the things I need to do done. I recommend that you take a work day and simply clean your desk (or work space). Get rid of any unnecessary documents, file anything that needs to be saved, hold on to anything that may require some action. Next, go through your emails; answer any that will require a quick response, save any that require some kind of actual work (RFP requests, new client projects etc). Next, go through whatever is left on your desk and your email inbox, note each separately on a sheet of paper (paper lists are better for this). Once this is done, prioritize each task based. Now make a separate list of any tasks that need to be accomplished on a dialy, weekly, monthly basis – prioritize each task based on how crucial it is to your business.
Now with your two lists in place, finish cleaning your desk – be brutal, get rid of anything that is not absolutely necessary. Once your desk is clean, you can get back to work.
Going forward you’ll be working from your lists, your lists should always be near by. As projects are completed cross them off the list, as new once come in –add them to your lists. Doing this quickly becomes a habit and you’ll soon find that you’re getting more done then ever before.
Tags: waht, affiliate marketing, internet marketing
Well that’s it for now, hope these tips have helped you –if you have any to add feel free let us know in the comments section of this post.
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Web Site Marketing Strategies
Filed under: Affiliate Marketing, Getting Started, News
Ask five different web marketers to list their top web marketing strategies and you’ll probably get five different answers. That’s okay, because there are lots of different ways to skin a cat. With that said, here are my three favorite web site marketing strategies.
1) Choose a blog or other Content Management System (CMS) over old fashioned static html pages. Blogs especially have a big advantage as they are inherently well organized and search engine friendly. Also with a CMS global changes and updates are usually accomplished by making a change to a single file —In the not so good old days, I can remember putting up marketing materials on every page of my site(s) – individually, only to have to go back and remove them all a few days later when the offer had changed 
.
Another reason to choose a blog is that it removes most of the design issues that arise when building a site. With a blog/CMS you often only need to select a particular “skin” for your site, then customize it with a single unique header graphic and you’re done. Remember, it’s all about the content – people really aren’t that impressed with fancy site design anymore. Today web users want the meat and potatoes, not the piece of parsley on the side of the plate.
2) Build a focused, content rich web site not a collection of banners. Newbie’s often start out signing up for every affiliate program they can find. Then, they just start adding pages and pages of banners to their sites (this never really worked, and now that the internet is starting to mature a little – it’s absolutely useless). Remember, people use the internet to find information. They want to find out about everything from the latest celebrity news to the latest science breakthroughs. To succeed, you need to find a niche and become the authority site for that niche. This sounds pretty simple right? Well it is and it isn’t – it’s not rocket science, but it does require a few things; good old fashioned work, time and a lot of patience.
So how do you go about building an authority site? You do that by frequently adding fresh content to your site. Content can be articles, videos, podcasts, user forums or just about anything else you can think of. Just make sure it’s accurate, relevant and interesting. You can either create the content yourself or have some or all of it ghostwritten. Consistency is the key.
3) Build a list – There’s an old web marketing adage (well I really don’t know if it’s old or not, but I have seen it in a few different places 
) that goes something like — A guru without a list is not a guru at all! That’s because there is nothing as powerful as face to face salesmanship –car salesmen know this, that’s how they get us to add all those expensive options that we really don’t need.
Anyway, promoting to a list is about as close to face to face selling as you can get on a global scale. You can personalize your messages; you can speak to your prospects like the individuals that they are, and you can really build a two way communication with your list. It’s all in how you manage it, treat your list well, treat it as the collection of individuals that actually make up the list and you’ll be rewarded with a loyal group of readers who will listen to what you have to say.
Well, that’s my Marketing Strategy for any new niche I want to target. Once I have this foundation in place, I know I’m well on my way to having a successful website. These basic issues allow me to build my credibility with the surfers who visit my site.
In a nutshell here’s how these three elements work together:
1) Using a blog/CMS gives me a straight-forward, platform that I can quickly modify as necessary.
2) Thinking in terms of building an “Authority Site” as opposed to a website, keeps me focused on what is important to my niche.
3) Having a list of people who are interested in my niche allow me to get to a more personal level with them. I’m not just some guy who’s trying to sell them something; instead I’m trusted because I have a personal relationship with them.
Very Powerful Stuff!
Here’s some related resources:
How to build an Authority Site
Inexpensive Article Ghostwriters
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Don't forget to get Your Own Personal Bailout!! My Brand New - FREE Ebook that Will Show You Exactly How Start Making Money On The Web - TODAY - FOR FREE!
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Give PPC the Finger
Keith Baxter just released a new free report called “Give PPC The Finger”. It’s eleven pages long and makes a pretty compelling case for dumping Pay Per Click search engines.
Download your copy here, It’s Free!
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