Ask five different web marketers to list their top web marketing strategies and you’ll probably get five different answers. That’s okay, because there are lots of different ways to skin a cat. With that said, here are my three favorite web site marketing strategies.

1) Choose a blog or other Content Management System (CMS) over old fashioned static html pages. Blogs especially have a big advantage as they are inherently well organized and search engine friendly. Also with a CMS global changes and updates are usually accomplished by making a change to a single file —In the not so good old days, I can remember putting up marketing materials on every page of my site(s) – individually, only to have to go back and remove them all a few days later when the offer had changed .

Another reason to choose a blog is that it removes most of the design issues that arise when building a site. With a blog/CMS you often only need to select a particular “skin” for your site, then customize it with a single unique header graphic and you’re done. Remember, it’s all about the content – people really aren’t that impressed with fancy site design anymore. Today web users want the meat and potatoes, not the piece of parsley on the side of the plate.

2) Build a focused, content rich web site not a collection of banners. Newbie’s often start out signing up for every affiliate program they can find. Then, they just start adding pages and pages of banners to their sites (this never really worked, and now that the internet is starting to mature a little – it’s absolutely useless). Remember, people use the internet to find information. They want to find out about everything from the latest celebrity news to the latest science breakthroughs. To succeed, you need to find a niche and become the authority site for that niche. This sounds pretty simple right? Well it is and it isn’t – it’s not rocket science, but it does require a few things; good old fashioned work, time and a lot of patience.

So how do you go about building an authority site? You do that by frequently adding fresh content to your site. Content can be articles, videos, podcasts, user forums or just about anything else you can think of. Just make sure it’s accurate, relevant and interesting. You can either create the content yourself or have some or all of it ghostwritten. Consistency is the key.

3) Build a list – There’s an old web marketing adage (well I really don’t know if it’s old or not, but I have seen it in a few different places ) that goes something like — A guru without a list is not a guru at all! That’s because there is nothing as powerful as face to face salesmanship –car salesmen know this, that’s how they get us to add all those expensive options that we really don’t need.

Anyway, promoting to a list is about as close to face to face selling as you can get on a global scale. You can personalize your messages; you can speak to your prospects like the individuals that they are, and you can really build a two way communication with your list. It’s all in how you manage it, treat your list well, treat it as the collection of individuals that actually make up the list and you’ll be rewarded with a loyal group of readers who will listen to what you have to say.

Well, that’s my Marketing Strategy for any new niche I want to target. Once I have this foundation in place, I know I’m well on my way to having a successful website. These basic issues allow me to build my credibility with the surfers who visit my site.

In a nutshell here’s how these three elements work together:

1) Using a blog/CMS gives me a straight-forward, platform that I can quickly modify as necessary.

2) Thinking in terms of building an “Authority Site” as opposed to a website, keeps me focused on what is important to my niche.

3) Having a list of people who are interested in my niche allow me to get to a more personal level with them. I’m not just some guy who’s trying to sell them something; instead I’m trusted because I have a personal relationship with them.

Very Powerful Stuff!

Here’s some related resources:

How to build an Authority Site

Inexpensive Article Ghostwriters

Posted by David Olsen - Owner/Editor

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Okay, so you’ve designed your first Mobile Website, you’ve worked hard to make sure it is W3C Compliant. Now it’s time to promote the new site! So how do you promote a .mobi site? Well, it is not all that much different from promoting your .com, .net, or any other .extension site on the internet. They all share some common goals; getting traffic and appealing to customers. Now that you have expanded to cater to the cellular phone customers, you’re ready to go. In this article, we will show you some of the ways you can start promoting your .mobi website and start getting the traffic you want.

Directories

There are several directories available to the exclusive group of .mobi webmasters on the internet. For example, you can submit your .mobi website to directories such as Yahoo! Mobile, DotMobi, and many others. The key here is you want to tell everyone you can about your latest development and inclusion into the mobile world.

Here’s links:
http://dotmobi.mobi/siteform/
http://search.yahoo.com/free/mobile/request

Traditional Promotional Methods

Promote your .mobi website on every page of your current website. Also, note it on every business card, for every employee, as well as any other promotional materials you might use, your .mobi website needs to be placed in prominent view. People will not know it exists if you do not tell them about it. Your target market will be very interested in learning about your latest development and will enjoy the time it can save.

Articles and Press Releases

Whenever you make innovative and exciting changes to your business or company, a press release is generally the first thing that comes to mind. With your .mobi website, it should be no different. Write and submit a press release to some place like PRweb.com and let the world know you are making a difference.

Articles work great as well. You want to write articles about your latest development, how to use .mobi websites, how to access them, etc. and include your .mobi website in your resource box. This is a great way to spread the word.

Once you have begun to promote your .mobi website, you will find that rest just falls into place. It is up to you how much traffic and exposure your mobile website gets, so why not promote in any and every possible way that you can.

Posted by David Olsen - Owner/Editor

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Get $100 In Free Links

I’ve been submitting my site to a some directories and found a few that offer great value (pr vs cost). Here’s a breakdown of the sites I’ve submitted to along with their cost and the pr of the actual page my site is listed on.

Note, for each of these directories I’ve checked that the nofollow tag was NOT being used and that the deeper pages were acutally indexed in google. Here’s a breakdown of the $80 I spent along with the stats of the pages my site is listed on:

***********************************************
Site: http://www.webotopia.org
Cost: $10
My Link: On a PR4 page, with one other site!

Site: http://www.linkopedia.com/
Cost: $9.95
My Link: On a PR4 Page with 4 other sites!

Site: http://www.cyber-find.net/
Cost: 29.95
My Link: —My Site is not yet live but my category is a pr5 with only 4 other sites

* Site: http://www.seoma.net
Cost: $24/2 sites ($12/site)
My Site: on a pr4 page with about 15 other sites

* Site: http://www.octopedia.com
Cost: $24/2 sites: ($12/site)
My Site: on a pr4 page with 6 other sites

* These two sites are interesting - they claim to be designed by SEO’s. So your
link is actually embedded in the description, Also each site gives you a second descripton page with additional links. The cost to “join” these two sites is $24, but you get two different site submissions for that amount.

http://www.DirectoryVault.com
Cost: $8.95 - Gives you links in six different directories

The Sites are:
http://www.directoryvault.com/ I’m on a pR2 page with 13 other sites.
http://www.alistsites.com/ I’m on a pr0 page with 9 other sites (The directory level above mine is only a pr1).
http://www.directorybin.com/ I’m on a pr2 page with 7 other sites.
http://www.alistdirectory.com/ I’m on a pr0 page with 7 other sites (The directory level above mine is only a pr1).
http://www.pr3plus.com/I’m on a pr0 page with 4 other sites (The directory level above mine is only a pr1).
http://www.linknom.com/ I’m on a pr0 page with 0 other sites (This directory has the lowest pr of all ).

***********************************************

For the most part, you simply visit the site(s) above and click the “submit a site” option on their menu - you’ll then be taken to their sales page.

Enjoy!

Posted by David Olsen - Owner/Editor

Don't forget to get your SEO Success Guide! My FREE Ecourse that Will Show you how to beat your competition on Google and the rest... CLICK HERE!

Here’s a cool video from Webpronews. It features Ken Jurina and Curtis Dueck of Epiar, a Canadian SEO company. The video is all about the non-SEO insights being found in Keyword research. They make the point that what we key into our favorite search engines is relevant to what’s really going on in the world. Taking say a years worth of search data is really like conducting a huge focus group (one that’s completely unbiased because the group doesn’t even know it’s being watched), that can yield trends that go much deeper then just finding a few keyphrases to target.

Fascinating stuff, Watch the video, it’s about 11 minutes long. Then have a look at this post from Epiar:

Christmas Wishes Expressed In Search

Posted by David Olsen - Owner/Editor

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Looking for the Best of the web - well it just got easier.

BOTW.org just purchased the domain bestoftheweb.com, the site is now accessible from either url. The site is a comprehensive, searchable directory that promotes a better online experience by recognizing and categorizing the best of what the Internet has to offer, Best of the Web generates more than 2 million page views every month. By focusing on quality sites, BOTW can repeatedly deliver relevant information to users, free of the spam found on so many other search platforms. All sites listed in the directory are selected by human editors and must meet certain criteria.

Best of the web is an excellent directory to have your site listed in. They have a good page rank, and the directory is frequently spidered by the search engines. If you’re have a website, l recommend looking into having your site listed.

Visit Best Of The Web Here!

Posted by David Olsen - Owner/Editor

Don't forget to get your SEO Success Guide! My FREE Ecourse that Will Show you how to beat your competition on Google and the rest... CLICK HERE!