7 Link Building Myths That Are Probably Costing You Money!
One of the hottest topics in the online marketing world is always link building. There are so many would-be gurus, know-it-alls and just plain old silly people out there, spouting off nonsense ideas and unproven link building theories that it’s hard to really to sift through what will work and what is just some self-serving nugget of stupidity.
Do I sound bitter about this? Sorry if I do. 
Anyway, here’s a list of 7 myths I’ve heard and seen over the last few years related to link building.
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Google’s Newest Metatag
It’s the next wave of SEO! Okay, Okay, it’s a parody, but it’s brilliant! Have a look it’s only about 90 seconds long.
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Cool new link checking tool for Firefox
Filed under: Affiliate News, SEO Tools, Tools
Yet another reason to uninstall Internet Explorer! Here’s a very cool firefox extension that I learned about from Aaron Wall’s blog. This extension works in conjunction with the Google Webmaster Tools new Links section.
This is a really awesome tool that shows you the pagerank and link text of the backlinks that Google displays. Not only that but non-pr passing (NoFollow) links are displayed with a line through them so that you can tell at a glance who’s giving you that link love. Check out the tool here:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Note it requires the Firefox browser AND the greasemonkey extension.
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Who else wants to get on the front page of Google?
Filed under: Getting Started, News, Search Engine Marketing
I received an email last night from a reader who’s interested in having some SEO work done. I won’t go into too much detail but the reader asked a typical question that SEO’ers probably hear everyday, I’m paraphrasing here but it was something like this:
Can you get me on the front page of Google?
I replied that that was a pretty dangerous question to ask and that sure I could get them on Google’s front page, and I could do it today! How? Why, Google Adwords of course.
Now, I realize that’s not what the visitor was asking for, but it reminded me of just how easy it is for unscrupulous would-be SEO’s to scam someone who’s just getting started.
Just for the record, I’m not knocking legitimate SEO’s. A good SEO absolutely has an edge over the rest of us when it comes to organic search engine placement. And, assuming the clients site is in order (sales process, landing pages etc) – an SEO can be well worth the expense.
The point is NOT everyone is honest and above board. Here’s a few things to watch out for it you’re in the market for an SEO:
Guarantees! No one, I Repeat, No One can guarantee organic search engine placement. The search engines (especially Google) are constantly looking for and hiring the best and the brightest minds in the world whose sole purpose is to find ways to serve up only the most relevant SERPs possible. —That $19.95 special …”Ain’t gonna get you top placement in anything”
Vanity SERPs – Too many businesses feel that their company name needs to come up first in the engines. So they plunk down their money and tell their “SEO”, I want to rank for “The XYZ Sucker Company”. Now there is really nothing wrong with ranking for your company name – the problem is unless your company name is also a competitive money keyword, it’s probably pretty easy to rank well for. Heck, they may even be ranking for it already. SEO’s know this and the good ones will point that out for you.
Website Submission is NOT SEO. This is something that should have died a long time ago but it’s still lingering on. I’m talking about “SEO’s” that promise to submit your site to 99 search engines and directories. First off, there are really only two or three engines that matter – so the other 96 “engines” are really just irrelevant and most are probably spam. Use common sense, when you’re searching the web you’re probably using Google – your friends are probably all using Google also right? So, if everyone uses Google, why pay someone to submit your site to FredsSearchEngine.com? Anyway, the point is – your SEO needs to be paying attention to optimizing your website, if he or she starts talking about how they’re going to be submitting your site to engines for an additional charge (or even if they’re throwing it in for free for that matter) – walk away!
This list could go on but the point is before you hire an SEO, you ought to have an understanding of what’s it all about. SEO is NOT some magical black art that can only be practiced by enlightened gurus. SEO is work, it’s a systematic process and it takes time and money to get good rankings for competitive keywords. And what most people don’t even realize is that the most important part of the whole process is NOT the optimization it’s the keyword research. If you’re optimizing for the wrong keywords top placement on Google won’t make a bit of difference.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Anyway if you’re still here and want to learn more I recommend you download Aaron Wall’s SEO Book. It’s a $67 download and it’s well worth ten times the price —it’s the Bible of the SEO world and it’s the #1 Ranked SEO Book available. You’ll not only learn everything you’ll ever need to know about organic optimization techniques, you’ll also learn about PPC optimization. There’s even a chapter on hiring an SEO. Have a Look!
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Hittail Now in four additional languages!
Filed under: Affiliate News, Search Engine Marketing
New features added to our favorite long tail keyword researcher…
HitTail is now translated into German, French, Nederlands and Italian. Now do international long tail search marketing in your native tongue.
Foriegn Language Long Tail Marketing
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PR… PRweb … PRBoost
Filed under: Affiliate News, Authority Sites, Search Engine Marketing
When I’m looking for ideas to blog about, I often head over to PRweb and have a look at what’s new in my niche. You see, the use of press releases is an excellent way to get a buzz going about a new website or a new service or a give-away etc… So, PRweb is an excellent place to keep abreast of your Niche. Now, something else to consider, even though Press Releases have been around long before the web was in existence, the web did bring something new to the world of Press Releases…
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Trackbacks…
One aspect of PRweb that is often overlooked is the fact that many of the press releases will give you a trackback if you reference them on your blog. I’ve used this tactic quite a bit and see a reasonably steady stream of traffic coming from these press releases for sometimes weeks after I make the post.
Further, a look at the source code of these trackbacks reveals that PRweb is NOT using the fabled “NoFollow” tag. Which means, Google CAN follow these links and CAN give you a PR (as in Page Rank) boost. What’s more, PRweb is an authority site with a homepage Page Rank of seven; make no mistake, this is one of the trusted sites that Google spiders everyday!
Now for a real-world example:
Here’s an example of a Trackback I received for a post I did back in December:
http://www.prweb.com/releases/2006/12/prweb486905.htm
The PRweb page above has a Page Rank of 4, if you follow the link through to my post you’ll see that my page has a PR 3 – most of the Page Rank has to be from my PRweb trackback since my Homepage is only a PR 2 
.
…That’s all I’m saying on this one, use the technique if you want, tell your friends about it… Just please …speak kindly of me .
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