Seven things to check before promoting a Clickbank Product
Affiliate marketing is tough in any economy, whether you are using PPC or good old fashioned SEO to get your traffic, your success depends on how well the affiliate product page converts. Here are seven things to check before promoting any Clickbank product.
1) Is the seller really committed to selling the product? You’d be surprised how often the affiliate landing pages have links to other product or (worse yet) Google Adsense links on them. Make sure the page you are sending your hard earned traffic to is committed to selling the product you’re promoting. Links to products that don’t earn you commissions don’t belong on the page.
2) Are they trying to cheat you out of commissions? Some Clickbank products will have two “buy” links on their page – one that goes through the normal Clickbank system and one that links directly to Paypal. Make sure that all payment links lead to the Clickbank shopping cart. News Flash: If your visitor buys through a direct to Paypal link, you’re not getting any commission on that sale!
3) Is the gravity falling up? Clickbank, offers a lot of information that most affiliate programs don’t. One of the most import pieces of information is the “gravity” number. Gravity is a calculation that Clickbank provides to give you an indication as to how well affiliates are selling the product. Exactly how they come up with this number is not published, but the higher the number the better the product is selling right now. Bottom line – when comparing products within a specific niche, the highest gravity numbers are the probably your best candidates.
4) Make sure you’re making enough per sale to cover your costs. This is especially true if you’re using PPC for your traffic but even SEO has costs associated with it. Rule of thumb, $25 to $30 per sale is about the minimum for a PPC campaign, $15 – $20 is about the minimum for an SEO based campaign. Remember, the best campaigns will only yield one sale per 40 clicks or so (most campaigns are closer to 1/100). Make sure you’re making enough to at least break even, then once you’re going, tweak your profit with different landing pages, keyphrases etc…
5) Is there enough competition for your product? It would be great if you could enter a niche today and be the only affiliate promoting the product. The reality is, virtually every market is over-saturated. If you do find something that has little or no competition, the odds are it’s because the product isn’t selling.
6) Is there too much competition for your product? The flip site to number five is how saturated is the market you’re entering. If you’re just starting out, trying to enter the “Make money from home” market is probably beyond your reach. Make sure you’re entering a market that has some competition but not too much.
7) Don’t fall in love with your market, niche or product. This is a business, it doesn’t matter how much faith you have in your niche, or how much you would love to dominate it. This isn’t about ego, it’s about making money. Take a cold clinical view of every campaign you start and only stick with the ones that are making you money. Dump the bad ones as soon as they prove to be money pits.
That’s all seven tips – I hope this list helps you make some nice affiliate cash! Good Luck!
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The Ed Dale 30 day challange.
I just signed up for the new 30 day challenge. The challenge is the brainchild of Ed Dale. Each year, for the last three years anyway, Mr. Dale has offered his 30 day challenge – free of charge – to anyone who wants to get started on the internet.
In the past, these challenges have all used PPC, this year is different. This year Mr. Dale is using web 2.0 techniques (Free Techniques) in the challenge. If you join the challenge, you’ll get coaching in the latest web 2.0 techniques, they’ll be showing you proven, tested techniques. The goal is to make your first $10 on the web.
This years challenge starts on August 1st – If you’re struggling to make money online – join this challenge.
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I Just Got Bi*tch Slapped By Carson…
I’ve been telling you about Wealthy Affiliate for a couple of months now. One of the best things about the site is the “hand-holding” you get from the owners.
Now, these guys, Kyle and Carson, are true web marketing masters. Yet, as part of your $29.95 monthly fee you can email them with specific questions about the campaigns you’re working on…
So anyway here’s my story… I started in a new niche back in mid-June. I did my usual tons of keyword research, to find some profitable low competition keyphrases. I crafted an Adwords ad to get maximum click-thru’s (doing A/B tests until I reached my personal best click-thru rate). And of course I built a landing page…
Well after about a week of playing around I had accumulated a little over 100 clicks. I received three sign-ups to my newsletter but sales were a big fat ZERO!
So, I sent a pm to Carson, asking him to take a look at my Adwords campaign and my landing page –After about 24 hours he responded.
Carson told me in no uncertain terms – my landing page really sucked (Okay he was a bit more diplomatic but that’s basically what he meant). My problem was that I had spent so much time working on my keywords and trying to get the Google part of it right that I had neglected my landing page. Carson showed me how my landing page was not relevant enough to my keyphrases. So when my visitors were hitting the page, they simply weren’t seeing what they were looking for.
Carson then pointed me toward some of the training guides available to Wealthy Affiliate Members:
Understanding Relevancy – all about figuring out what your visitors are looking for and how to give it to them.
Landing page optimization – A five lesson tutorial that shows you exactly how to build the perfect landing page.
Landing page components – A quick tutorial on the “Must Have” features on a landing page.
Customer purchase lifecycle – A great tutorial about how visitors become customers and the steps involved in making a sale. This is a very cool tutorial because it puts you in the mindset of your visitor and shows you how most keywords that people buy using PPC’s will probably never result in a sale.
Well, I have some more work to do on my landing page… Hope Carson appreciates what he put me through! 
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How Carson And Kyle Can Help You Make MORE Money Online!
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