Google’s Newest Metatag
It’s the next wave of SEO! Okay, Okay, it’s a parody, but it’s brilliant! Have a look it’s only about 90 seconds long.
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Anatomy of a Revolution – SEO And the Long Tail (Part Two)
Filed under: Content Sites, Getting Started, Search Engine Marketing
Remember the example I gave in the first installment of this article (SEO And the Long Tail), about the music industry and the changes that the Internet and digital delivery brought about, well we saw how the long tail of music was the tens of thousands of, (often independent) artists many of whom self-produce their music without the benefit of a record label or promotion, or really any chance of ever having their music displayed on the shelves of Sam Goody –and yet people are able to find and download their music, and in fact itunes and others like them are profiting nicely because of it.
Well lets move the scenario to our world, the website. Let’s say that instead of the music industry, we’re using a given website as the industry, or more specifically the content on the website, that is about to be redefined by the long tail. So, in this scenario, the web content is the industry, the process of SEO is the old-style brick and mortar record shop.
The old-school process of SEO usually involved trying to guess how potential web surfers might find the site. You’d do this by looking at the site and what it was trying to sell or accomplish, then come up with search terms that seemed to fit the theme of the site. So, a site that sold sun glasses may come up with key phrases like:
Men’s sunglasses
Women’s sunglasses
Children’s sunglasses
Then once the “best” keywords were chosen, web pages would be developed around each phrase – usually one phrase per page. Once the optimized pages were indexed by the search engines, their placement in the SERPS would be measured; tweaks would be performed if the pages weren’t ranked high enough. After several months (often times much longer), the pages would (hopefully) rank in the top three or five for each of their respective phrases. Then guess what, you’d be getting a few hits each day from each of those terms. Would you sell many sunglasses? Probably not, terms like “Men’s Sunglasses” are far too broad to bring in any qualified traffic. No, more then likely you’d need hundreds, even thousands of these hits to make a single sale.
Let’s take a closer look. Who do you think is further along in the buying process, the person who searches for:
“Men’s Sunglasses”
Or the person who searches for:
“American Chopper Sunglasses black with blue lenses”
My guess it would be number two – he seems to have a pretty good idea of what he wants and now just needs to find someplace to buy it.
You see the flaw with traditional SEO is that the really good keyphrases, the long tail key phrases, really didn’t exist. When you’re optimizing a webpage for a specific keyphrase – like say “Children’s Sunglasses”, you’re trying to keep the page extremely focused on that particular phrase, so you consciously avoid straying from the focus of the page. In other words, those great long tail key phrases simply don’t make it to your page. Remember, in this scenario, the old-school process of SEO is the brick and mortar record shop – you know the one with the severely limited amount of shelf space –that can only house the most popular records –the records that everyone wants. Well the “records” in this case are the key phrases; traditional SEO can only fit so many key phrases on their shelves (the web pages).
So what changed? What caused the Long Tail of SEO? Well, people started blogging! A blog by definition is kind of an anti-SEO environment. You see, the blog is designed to give anyone who wants to, the ability to publish on the web. With the advent of the blog, anyone who had something to say (or thought they did), could start publishing, quickly and cheaply. These new publishers gave no thought to SEO (many wouldn’t even have known what it was) – they’d simply say what the wanted to say, the way the wanted to say it. So now, all the richness of language that the old-school SEO’ers had squeezed out of the internet was now being dumped back in and the search engines devoured it. Suddenly these web sites started showing up in the SERPs – for those long tail keyphrases that no one was optimizing for.
Up Next – The art of Long Tail SEO
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Organic SEO
Here’s a good post from site called Sootledir Marketing Blog. The writer is singing the praises of organic seo.
Here’s a great quote:
People love FINDING websites when they search, and they naturally think of the website that ranks high as being of high quality. This helps close sales. The organic traffic tends to be very productive for almost all efforts.
I like this post because it does an excellent job of explaining why the organic SERPs are so powerful. Read and Learn…
Tags: web traffic, search engines, seo, search engine marketing, sem
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Top Web Site Submission
Top Web Site Submission
In the old days on the web, web site submission software and services were important. Back then, you’d hook up with a company offering “Top web site submission” services and they’d submit your site(s) or page(s) to, in some case hundreds of search engines and directories. If you did a good job on your SEO, soon you’d start seeing new web traffic trickling in.
Those days are gone! Like most other things, smart webmasters quickly found ways to exploit these services and soon after that the Search Engines started frowning on user submissions.
These services still exist – but they haven’t been effective for several years. To get your site listed in the search engines today, all you need is back links (links from other sites, that point to your site). There are lots of ways to get backlinks – here are a few of the easiest:
1) Fill your site with Good/Unique Content
2) Build you site using blog software
3) Use the social bookmarking services
4) Syndicate your content via RSS
5) Syndicate articles you’ve written
So, forget about those Top web sites submission services and get blogging.
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Now it’s The Death of SEO?
Just finished reading another excellent post by Jack Humphrey over at The Friday Traffic Report. Here he’s highlighting the difference between traditional SEO and the current “Long Tail” theory of marketing. In a nutshell, SEO’s live and die by services like wordracker, where you enter in a keyphrase and the service returns additional related keyphrases. Your goal then is to optimize web pages for these additional keyphrases. That’s fine except the keyphrases the wordtracker’s of the world return are all based on the what the SEO input in the first place. But guess, what – SEO’s are not mind readers, all they can do is make basic assumptions about what a searcher is going to input into google. If they’re wrong, and their “base” keyphrase is off, they’ll wind up optimizing web pages for phrases that may be irrelevant.
The point Jack is making is that if you continually add relevant, fresh content to your sites, the SEO will take care of itself.
Read Clinical SEO vs Visitor Optimization Here
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Marketing With Articles
Here’s a good video (under four minutes) about marketing with articles. Article marketing, is a very powerful way to not only generate buzz about a product or service but it’s also a great way to generate backlinks (SEO)to your site. This video is a good starting point to this. Enjoy!
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