It’s Affiliate Marketing Not Affiliate Planning
I’ve seen a lot of would-be affiliate marketers spend so much of their time in the research and planning stage that they never actually get to the marketing part. Now don’t get me wrong, things like – learning about your market, coming up with a customer profile and understanding your competition are all vitally important to any business. However, so many people seem to get stymied with some of the minutest details that they never actually get any marketing going.
I’ve seen people obsess about the font they use on their website. Does that matter? Well yes it matters, but not to the degree that it should hold up the launch of the site. My old boss used to say – “Good enough today, is better then perfect tomorrow”. In other words, it’s important to keep things moving along; if a month from now you decide that it’s better to go with Verdana instead of Arial make the change, but don’t hold your site up while you try to decide.
A suggestion I always make, is to create a time line before you even start the research and planning phase. That means that once you’ve made up your mind to become an affiliate marketer, you should pencil out the steps you’ll need to take and the time frame required to get to the launch of your website. This will give you an actionable plan and create a sense of urgency in your mind that will keep you on track. It’s a lot better to build a website and find out that you’ve made some mistakes then it is to spend weeks and weeks worrying about every little issue.
So how long should it take to go from zero knowledge to being a successful affiliate marketer? I wish I could answer that, but I know if you never get your first site off the ground, it will take forever.
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Filed under: Affiliate Marketing, Video
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