Latent Semantic Indexing
Latent Semantic Indexing (LSI) is a complicated mathematical formula that is used to help determine context and help to better understand what something (in this case a webpage) is describing. The search engines (especially Google) are now starting to use this formula in their search algorithms. This brief four minute video does an excellent job of explaining LSI in terms that we regular folk can understand. Have a look, it’s not technical at all, and it will give you a good understanding of this important concept.
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WebProNews interview with Google Project Manager
Here’s a 17 minute video interview with Vanessa Fox, a Google project manager. Ms. Fox talks about, Google Sitemaps, Pagerank, duplicate content and lots more.
Here’s some interesting points that were made:
Duplicate Content
There is NO duplicate content penality! If multiple pages have very similar or identical content only one will be indexed.
Google Sitemaps
• Using Google Sitemaps Does NOT affect rankings – it only helps Google find all of your sites pages.
• Additional meta data is optional – if you want to use it Ms. Fox suggested that “last modified” or “Change Frequency” are the attributes most useful to Google. Again, this is important for crawling frequency NOT ranking.
• Sitemaps is very important when site is new and for dynamic sites.
Page rank
• Webmaster tools – pagerank is more up to date then toolbar pagarank –people spend too much time worrying about toolbar page rank.
• Get links from relevant pages – don’t worry about pagerank – you’ll probably get more visitors and traffic.
Tell us what you think about all this…
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