PR… PRweb … PRBoost

February 23, 2007 by Affiliate Profit Center
Filed under: Affiliate News, Authority Sites, Search Engine Marketing

When I’m looking for ideas to blog about, I often head over to PRweb and have a look at what’s new in my niche. You see, the use of press releases is an excellent way to get a buzz going about a new website or a new service or a give-away etc… So, PRweb is an excellent place to keep abreast of your Niche. Now, something else to consider, even though Press Releases have been around long before the web was in existence, the web did bring something new to the world of Press Releases…

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Trackbacks…
One aspect of PRweb that is often overlooked is the fact that many of the press releases will give you a trackback if you reference them on your blog. I’ve used this tactic quite a bit and see a reasonably steady stream of traffic coming from these press releases for sometimes weeks after I make the post.

Further, a look at the source code of these trackbacks reveals that PRweb is NOT using the fabled “NoFollow” tag. Which means, Google CAN follow these links and CAN give you a PR (as in Page Rank) boost. What’s more, PRweb is an authority site with a homepage Page Rank of seven; make no mistake, this is one of the trusted sites that Google spiders everyday!

Now for a real-world example:
Here’s an example of a Trackback I received for a post I did back in December:

http://www.prweb.com/releases/2006/12/prweb486905.htm

The PRweb page above has a Page Rank of 4, if you follow the link through to my post you’ll see that my page has a PR 3 – most of the Page Rank has to be from my PRweb trackback since my Homepage is only a PR 2 .