Good interview with Cindy Krum of Blue Moon Works. Ms. Krum discusses the future of mobile SEO. here’s some tips from the video:
First, She suggests not using the new .mobi extension, instead she recommends using separate style sheets (one for traditional web browsers and one for mobile devices).
She also recommends moving navigation to the bottom of the web page due to the size of mobile browser windows, —get the content up top. Use bookmarks to jump around to different parts of the page.
Another interesting point she makes is that with mobile sites, it’s important to submit your site to search engines. It’s long been an SEO recommended practice to not submit your sites and let the se’s find them – since mobile is in it’s infancy, it’s important to let the se’s know that you’re out there.
The whole video is under seven minutes long – it’s an important interview if you’re interested in catching a glimpse of the future of web marketing.
Check it out…
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The idea of simply using a stylesheet to turn a regular web site into a mobile site is naive. These approaches have been tried for years since the early days of the mobile web, and have universally resulted in disappointment. Firstly because it is extremely difficult technically, secondly because mobile users don’t actually want a dumb subset of a full web site.
Whether you use a .mobi address or a .com address, modern mobile developers should start with the many acknowledged best practices in this area (e.g. http://www.w3.org/2005/MWI/BPWG/). You can check how well your site adheres to these (and additional) guidelines at http://mr.dev.mobi/
Ultimately, a compelling mobile application will be one that was written from the start with the mobile context in mind. (Users on the move want to do different things than surf stylesheeted bits of regular web sites).
With respect, this interview is a little short-sighted on these themes.