In the past I’ve been known to experiment with lots of different internet marketing techniques, I’ve tried Adsense arbitrage, (buying cheap clicks and sending them to Adsense enhanced sites), I’ve tried various traffic building tactics, PPC and of course I’ve gotten my fair share of traffic from good old fashioned organic SEO.

What I’ve found time and again is that the really successful tactics are on their way out by the time that hot new ebook or piece of software hits the market. Case in point, a few years ago, I stumbled on a piece of software called Traffic Equalizer (TE). Now, for those of you who don’t know, TE was one of the original content scraping products. How it worked was you’d set up a template, input a list of keyphrases, hit the build button and TE would generate a unique keyphrase optimized page for each keyphrase you input – you could literally have a five thousand page site built in under an hour.

So where would TE get its content from? Here’s the brilliant part —TE would scrape the SERPs of the search engine of your choice. What better way to find optimized content for your keyphrase then to use what the search engines were already returning?

I built several TE sites in various niches and for about three months saw my Adsense income skyrocket.

…Here’s the problem, while I only built three of four site, the more savvy (greedy) TE users were building hundreds even thousands of sites. Well, guess what, pretty soon Google realized what was going on and started banning these sites (manually at first then soon they were able to automate the process). For most of us, the profits stopped just as quickly as they had started.

As far as I was concerned, it was a bummer but I don’t put all my eggs in one basket, so while I took a hit, I was essentially losing found money.

Now, one thing I learned from my TE experience was that, while it’s nice to make lots of Google Adsense money (duh!), I actually prefer being able to point to a website and say, here …this is what I built. When you spend your life building TE type sites or cloaking or using any of the other spam of the day techniques, you’re really only setting yourself up for lots of sleepless nights. You see, the more quick money you make from these tactics, the more exposure your spammy techniques are getting, odds are the wrong person (a competing webmaster) is going to find your site and report you to the Google Police and Poof –your profits are gone.

Anyway, I’ve grown pretty skeptical about most of the new products that hit the market every year. Many of the ones that do perform as promised do so because they’re doing something spammy and you’ll probably get caught as soon as the money starts pouring in.

Okay, so I went off on a tangent again. Here’s my point (finally)… Click here to read an Adsense Decoded Review - to see how I was pleasantly surprised by this very interesting video series.

Posted by David Olsen - Owner/Editor

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