The Worlds Most Refreshing Blog Post
The other day I was driving with the radio on when a commercial came on for Coors Lite, it seems, Coors is now calling their lite beer “The Worlds Most Refreshing Beer”.
Now, I thought about this for a minute… I’ve been drinking beer for a lot of years – (Close to 30 in fact – God I’m getting old). Anyway, Beer has gotten me Punched a few times, Slapped quite a few times, beer has caused me to say and do lot’s stupid of things that I wouldn’t ordinarily say or do. But, I can’t think of a single time when Beer actually refreshed me.
So anyway, I just finished reading Mark Joyner’s “The Irresistible Offer”. In it M.J. talks about being the first in your customers mind and if you can’t be the first in your category …Make one up!
Obviously this is what Coors is doing. They’re a middle of the road American beer. They can’t compete with the Green bottles. So they start announcing to the world that they’re “The Worlds Most Refreshing Beer”. We hear it enough times and we believe it!
This is a lot like Budweiser. A few years ago Bud started putting the “Born on” date on all their cans and bottles. They were bragging about how “fresh” their beer is. Now the last time I checked beer isn’t supposed to be all that fresh. In fact, beer should be aged. Hey, in the ‘70’s Bud was “Beachwood Aged” –what happened to that? So anyway, a few months after their campaign started AA was filling up with members complaining that the beer they drank on their last bender wasn’t fresh enough.
The point of all this is, whether it’s a radio commercial, newspaper ad or yes even a blog post. If you say something enough times, people will start to believe that what you’re telling them is absolutely true. And the more times you say it, the more people will start to believe it. After hearing it (whatever it is) enough times, it will start to sink in to even the most critical opponents.
So Is Coors Lite really the world’s most Refreshing Beer? I’m not sure, but one thing I am sure of… This is definitely the World’s Most Refreshing Blog Post!
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Thanks to Bluetooth – you just can’t tell who the crazy people are anymore
Okay, so I haven’t been posting much lately. Call it the summer doldrums, or just plain laziness. It’s hot, the kid’s finished with kindergarten that old pool just looks so inviting…

Anyway, I’ve been doing a lot of research on all those cool new techy gadgets. My would-be plan is to set up some sort of tech-review site. Now, at my age, it’s not so easy to keep current. I read Wired, I watch C-Net on Tivo, sometimes I just hang out in Best Buy, listening to the kids that work there talking to the other customers. It’s amazing what you can learn if you just lurk around like you have some sort of clue what’s going on…
Anyway, Bluetooth… At first I thought it was some weird mouth disease, finally I found out it’s just a protocol that lets devices communicate. So Bluetooth is the reason you see people walking down the street talking to themselves. It seems to be a fairly simple technology – why the silly name? Just to confuse boneheads like me I guess.
So is all this leading somewhere? Well… I guess. Let’s see, hmm… If I was confused about something like Bluetooth —maybe others are as well. So, now that I know what Bluetooth is, ah…I can explain it to others.
WhatTheHeckIsBluetooth.com
$$$ cha-ching $$$
Has a certain ring to it doesn’t it? Okay, so maybe it’ll never go anywhere. But, my point (and I do have one) is that one of the best ways to find a niche to build a site around is to simply look in your own backyard. Think about what you, your friends and your family are searching for on the web.
What kind of answers are they trying to find?
Don’t worry about trying to come up with the perfect “concept” and stop worrying about the latest and greatest web 2.0 enhancements.
Just find out what the masses are asking about and give them the answers!
It’s simple!
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Building Authority Sites
I did this 30 second video a few months ago – it’s for the Authority Site Center. Have a look and let me know if you like it.
Oh, be sure to download your Free Authority Black Book!
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Your Blog or Mine?
A question came up in the ASC forums recently about the difference between a Trackback and comment. The question revolved around which one was appropriate in which situations.

For those who don’t know, a trackback happens when you refer to someone else’s post within your own blog post, the trackback is an acknowledgment to that other post. The “trackbackee” then has the option linking back to the new post.
In a nutshell, a trackback is an automated way of opening up a new link between two web posts.
Read more

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Authority Site Black Book
I finally had a chance to download and read the Authority Site Blackbook. It’s been out for several months, I just hadn’t gotten around to it yet
…
Anyway, this absolutely free resource is all about Web 2.0 and how to turn your website into a high traffic Authority Site. The 64page PDF is chock-full of how-to tips, free online resources, videos and more…
I’m a member of the Authority Site Center, so I’ve been using lots of these tactics for a while now, but for the first time all of them have been collected into a single resource.
This guide could easily sell for $197, but they’re giving it away for free. Have a look for yourself at this must-have resource!
FREE Authority Black Book

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BOTW Discount Promo Code
Filed under: Affiliate News, Authority Sites, Search Engine Marketing
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Best of the web is a great place to have your site listed. They’re an authority site that is spidered frequently, they pass PR back to ALL listed sites. Plus, they get a fair amount of traffic so you’ll probably actually see some traffic from them.
To take advantage of this offer, head over to Best of the web using this link, place your order and when prompted, enter the following promo code:
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Hurry, this offer ends in a few weeks – do it now so you don’t forget!

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