Keyword research is arguably the most important part of the SEO process. It does you no good to spend months getting a high ranking if the keywords you selected do not reflect how your potential customers are searching for you. If the keyphrases you’ve targeted are too competitive and you may never even crack the first page of the serps – meaning your site simply won’t be found.

The Long Tail of SEO promises a better outcome. With the long tail, you’ll find that there is a virtually unlimited supply of ripe, low hanging fruit just waiting to be picked. But how do you find these keyphrases? Two online new tools promise to help.

The first tool is http://103bees.com/. This is free, you sign up and tell them about your site they then give you a piece of code to copy/paste onto your web pages. Every time a visitor hits your site it’s recorded, over time a picture of the site develops. You’ll see the top landing pages, the top key phrases and after you’ve received at least 100 unique search engine hits, you’ll see a chart that shows your search term popularity on logarithmic axes. This will tell you how well you are exploiting the long tail keyphrases. This site provides some good information and can be used in conjunction with the site listed below…

Hittail is another interesting free service. You create your hittail account and again you’re given a piece of code to copy/paste into your site. Hittail tracks your hits and provides you with some interesting information – most importantly, it gives you a list of suggestions for future posts, these suggestions are your long tail keyphrases. Here’s a video that explains hittail in greater detail the I can. See The Hittail Video Here

Try Hittail Here!

Try out these two free sites and post your experience here!

Posted by David Olsen - Owner/Editor

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