From keyphrase to Culture!
Here’s a cool video from Webpronews. It features Ken Jurina and Curtis Dueck of Epiar, a Canadian SEO company. The video is all about the non-SEO insights being found in Keyword research. They make the point that what we key into our favorite search engines is relevant to what’s really going on in the world. Taking say a years worth of search data is really like conducting a huge focus group (one that’s completely unbiased because the group doesn’t even know it’s being watched), that can yield trends that go much deeper then just finding a few keyphrases to target.
Fascinating stuff, Watch the video, it’s about 11 minutes long. Then have a look at this post from Epiar:
Christmas Wishes Expressed In Search
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