Email Direct Marketing Reaches New Heights In 2006
According to the Direct Marketing Association (DMA), targeted opt-in email is by the most efficient and cost effective way to market. The DMA reports that email direct marketing provides the highest ROI, with $57.25 returned for every dollar spent in 2005 compared to just a $7.08 return for print catalog and $22.52 for non-email Internet marketing ad spend.
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