Last night I went to what will probably end up being my final bachelor party! I’m not trying to be melodramatic, it’s just a reality. Bachelor parties are meant for the groom and his closest friends –guys who’ve known each other for years, who’ve grown up together and did all those silly, stupid and down-right dangerous things together – the things that in retrospect are a part of growing up –the things that give us boring old middle-agers something to talk about.. Anyway, my buddy Bill, the last holdout from our “gang” is finally getting married later this month. Last night, was his night out!

We’re all in our forties now and bachelor parties really aren’t what they used to be! We started the evening over steaks (when men go out to eat together, they order steak —period). After that a few beers (again… it’s what men drink) at a local bar, we basically hung out and talked for a little while before heading off on our separate ways (Pretty quite and we where all home before midnight).

The point is we were all happy with the way the night turned out. I guess it really goes back to Maslow’s hierarchy of needs. My group in general is pretty settled with our families, our home-life’s, and our careers – we really didn’t have the desire for the kind of things we did at previous bachelor parties – (hell, I can’t even remember what happened at a few of them – I know I had fun though :))

So all of this finally brings me to a fundamental truth about marketing – You have to know your customer. If you were trying to sell a bachelor party (hey is there an affiliate program for that?) to a twenty year old, you probably shouldn’t try to sell them my Friend Bill’s party. Let’s face it a twenty year old is probably looking for something different, dare I say a bit more exciting. For my group, we were happy with a juicy steak, a few cold beers and a couple of old stories.

So here’s the deal… if you want to be a successful affiliate marketer, then you need to market to your audience. Figure out who they are, what they’re looking for, what they need and what they think they need. Then develop your content and marketing around that. It’s all about speaking directly to your customer, and appealing to what’s important to him or her. Do that right and it doesn’t really matter what you’re selling, your customers will find you.

Posted by David Olsen - Owner/Editor

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