7 Link Building Myths That Are Probably Costing You Money!
One of the hottest topics in the online marketing world is always link building. There are so many would-be gurus, know-it-alls and just plain old silly people out there, spouting off nonsense ideas and unproven link building theories that it’s hard to really to sift through what will work and what is just some self-serving nugget of stupidity.
Do I sound bitter about this? Sorry if I do. 
Anyway, here’s a list of 7 myths I’ve heard and seen over the last few years related to link building.
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Seven things to check before promoting a Clickbank Product
Affiliate marketing is tough in any economy, whether you are using PPC or good old fashioned SEO to get your traffic, your success depends on how well the affiliate product page converts. Here are seven things to check before promoting any Clickbank product.
1) Is the seller really committed to selling the product? You’d be surprised how often the affiliate landing pages have links to other product or (worse yet) Google Adsense links on them. Make sure the page you are sending your hard earned traffic to is committed to selling the product you’re promoting. Links to products that don’t earn you commissions don’t belong on the page.
2) Are they trying to cheat you out of commissions? Some Clickbank products will have two “buy” links on their page – one that goes through the normal Clickbank system and one that links directly to Paypal. Make sure that all payment links lead to the Clickbank shopping cart. News Flash: If your visitor buys through a direct to Paypal link, you’re not getting any commission on that sale!
3) Is the gravity falling up? Clickbank, offers a lot of information that most affiliate programs don’t. One of the most import pieces of information is the “gravity” number. Gravity is a calculation that Clickbank provides to give you an indication as to how well affiliates are selling the product. Exactly how they come up with this number is not published, but the higher the number the better the product is selling right now. Bottom line – when comparing products within a specific niche, the highest gravity numbers are the probably your best candidates.
4) Make sure you’re making enough per sale to cover your costs. This is especially true if you’re using PPC for your traffic but even SEO has costs associated with it. Rule of thumb, $25 to $30 per sale is about the minimum for a PPC campaign, $15 – $20 is about the minimum for an SEO based campaign. Remember, the best campaigns will only yield one sale per 40 clicks or so (most campaigns are closer to 1/100). Make sure you’re making enough to at least break even, then once you’re going, tweak your profit with different landing pages, keyphrases etc…
5) Is there enough competition for your product? It would be great if you could enter a niche today and be the only affiliate promoting the product. The reality is, virtually every market is over-saturated. If you do find something that has little or no competition, the odds are it’s because the product isn’t selling.
6) Is there too much competition for your product? The flip site to number five is how saturated is the market you’re entering. If you’re just starting out, trying to enter the “Make money from home” market is probably beyond your reach. Make sure you’re entering a market that has some competition but not too much.
7) Don’t fall in love with your market, niche or product. This is a business, it doesn’t matter how much faith you have in your niche, or how much you would love to dominate it. This isn’t about ego, it’s about making money. Take a cold clinical view of every campaign you start and only stick with the ones that are making you money. Dump the bad ones as soon as they prove to be money pits.
That’s all seven tips – I hope this list helps you make some nice affiliate cash! Good Luck!
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Making Money With The Cross-Linker Plugin
I’ve been playing with the Cross-linker plugin all morning. This is a very cool plugin that takes words and phrases from within your blog posts and creates hyperlinks on them. You can use this plugin to automatically monetize your blog older posts – on the fly…
Picture this… You have a blog that you’ve been posting to for several months. Your blog is about oh …say “widgets”. Okay well let’s pretent that you just found an awesome new affiliate product that will go perfectly with your widgets. In fact, many of your posts are already using the phrases that relate to this product.
…Ok, now imagine there was a way to hyperlink all of those related keyphrases to this new product – automatically!
That’s what the cross-linker plugins allow you to do.
Alright – enough words, take a look at this seven minute video and learn how you can start making money on those old blog posts.
You can download the Cross-Linker Plugin here
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How Blogs Make Money
So I was playing poker over the weekend with some of my non-internet freinds. In the course of regular conversation the talk turned to what we’ll do for living. All the guys I was playing work regular jobs (plumbers, electrician’s restaurant managers etc). The point is all of these guys have to get up in the morning and leave the house for work. Not me though, I work from home 
Anyway when I started talking about making money with blogs most of the guys were curious about that. “How does a blog make money?” they asked. I realized that this is a pretty good question for anyone who is new to the web, so I though I’d put a quick post together showing the most popular way of how blogs make money.
1) Some bloggers leverage their sites traffic to sell advertising. They’ll approach companies who market something that would be useful or important to their niche and offer put a banner ad or just a link to the other site. For doing this so they paid either by the impression or flat fee per month.
2) Similar to the above, many people use Google Adsense to monetize their blogs. With Google Adsense bloggers are given a piece of code that they install on their sites, Google will then display advertisements related to their blogs content. Bloggers get paid by for each “click” they send to the Adsense advertiser. This is a very nice and easy way to make some money with your blog, but Adsense doesn’t pay very much. 
3) Another way (and my personal favorite) to make money with your blog is with the use of affiliate programs. With affiliate programs you are promoting other peoples products, you get paid a commission on any sales that result from your link. Typical commission on the products I promote is $30 or so.
Affiliate Marketing – It’s How Blogs Make Money!
I’ve found that the best way to promote affiliate program is to provide editorial content about the products in the form of product reviews. A single well-written, informative, product review will almost always make your site more money than either selling advertising or Google Adsense.
Anyway, if you’re looking for something to do tonight and maybe you’re a little worried about your job right now – Why not start a blog to make some money?
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Cash Keywords Video Review
I was just over at Jack Humphrey’s blog where I saw a post about Cash Keywords. This is an interesting (and FREE) toolbar that will help you do your market research for potential affiliate products and niche research. Check out this video review that my friend Bill Urell did.
Check it out…
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Using The New Clickbank HopAd builder tool…
Clickbank recently released a very cool tool to help affiliates quickly ad affiliate products to their sites (Watch the video below to see how to create an ad using the new tool)…
The new “HopAd Builder Tool” creates two kinds of ads. Text Ads, that look very much like Google Adsense.
Here’s an example:
Text ad by Clickbank
You can also create the ad in other standard sizes like (468×60, leaderboard etc…)
…and the interactive Tabbed Ad Box Here’s an example of that:
Clickbank Tabbed Ad Box
Both ad types are controlled by the keywords you enter and provide an ever-updating set of Affiliate products for your site.
Creating a “text ad” is pretty straight forward, you select the size you want and enter in your keywords and the tool will generate the javascript code to paste into your site. The “Tabbed Box” has a few additional settings but is still pretty easy to use.
Here’s a video I did showing how I created the “tabbed ad box” above:
Note: You can find this tool in your Clickbank account under “Account Settings”.
Enjoy
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